|
A Media Contacts Database is a media database that is specific for people in the media, most commonly journalists. A Media Contacts Database consists mainly of a list of journalists (reporters, editors, publishers, contributors, free-lance journalists, TV show anchors, Radio show hosts, DJs etc.), and the media-type they work for. A Media Contacts database usually contains the following information: * Full Name of the Media Contact, * The publication or channel they work for, * Designations (past and present), * Topics they cover, or their beat, * Contact Information found in public domains, * Online Presence like blogs and other social networking sites, * Education Information, etc. Information available may be more or less, based on the research methods of the media research company that creates the database. ==Overview== The Media Contacts Database is a PR tool that is used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows. A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time. Media contacts database are created and sold by many media research companies that offer such PR software for professionals. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Media contacts database」の詳細全文を読む スポンサード リンク
|